Accurately measure your organisational culture on the dimensions of the Multi-Focus Model.


We deliver solutions to optimise international teamwork, to improve global cooperation and to find the right balance between standardisation and localisation.


We offer high quality education in the field of culture and management based on a fusion of academic research and practical experience.


We can reflect on over 30 years in business and the thousands of companies we have helped to become truly global. We were founded when organisational culture and intercultural management were still firmly in the realm of academia.

Hofstede Insights was created in 2017 from a merger between itim International and The Hofstede Centre.

Pioneering the operationalisation of academic research into business area, we are instrumental in continuously building on the work of Prof. Geert Hofstede.

Throughout our history, we have absorbed the knowledge and spirit of the organisations we have merged with. This has resulted in our position as a leader in organisational culture and cultural management, as well as over 15 years experience in employee survey creation and management.

In September 2018 Hofstede Insights Partnered with Stanton Chase in the Middle East to initiate Hofstede Insights MENA, an entity which will focus on representing and furthering the work of Hofstede Insights in the Middle East & North Africa Region.



 We deliver solutions to optimise international teamwork; to improve global cooperation; to find the right balance between standardisation and localisation. Our consultants draw on more than 30 years of experience improving effectiveness for companies like IKEA and SIEMENS, successfully extending the global reach of companies large and small.


Built on the approach developed by Prof. Hofstede and extended by our vast experience, we offer the following services in the area of organisational culture:

  • Organisational cultural analysis
  • Management team audits
  • Aligning strategy and culture
  • Change management

We also offer the following services in the area of Intercultural management, also based on the approach developed by Prof. Hofstede:

  • Training
  • Consulting
  • E-learning
  • Facilitation


Office S06, 2nd Floor, Block 17, Dubai Knowledge Village,
Dubai, United Arab Emirates

General information
+9714 56 84 389

Hofstede Insights is my
preferred partner for enabling
your organisation to use
culture as a business enabler.

– Professor Geert Hofstede


The survival of mankind will depend to a large extent on the ability of people who think differently to act together

– Professor Geert Hofstede


A highly selective worldwide network of culture and management consultants with extensive professional experience and knowledge on how to implement culturally sensitive management practices.